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“A picture’s worth a thousand words” is especially relevant to the online world. When it comes to email marketing, graphics and imagery should define content sections clearly. Often, the CTAs with the best engagement are the ones at the top of an email.Īt the same time, remember, the less CTAs (call to actions) you have in the entire email, the higher your CTR (click through rates) will be. You must be very careful when you choose the image, text and the CTA button for your header. The best place is within the first three inches of email depth.ĭon’t think you have to wait until the end of the email to urge readers to take action. If you want readers to keep reading, put your most enticing content at the top of your email. “Above the fold” refers to the first things your readers see when they open the email. The bigger brand you have, the less information you have to involve in your header. This is indispensable for ensuring email success and sustainable brand reputation. From including your brand name in the “from” field and using an identifiable address to ensuring that the “to” field carries the recipient’s name and not their email address, every part of your email should be on-brand. When he opens your email, the first thing he sees should be that offer presented in a very appealing way and and the call-to-action.īrand optimization is by far one of the most decisive email design best practices. Your subscriber reads your charming subject line about a great offer with 30% off. Generally speaking, it contains the main message and a big call-to-action (CTA). The header is the part of your newsletter template where you want to direct the most attention.
Make good use of it by placing your company’s logo there, with other relevant information (like your phone number or an important CTA) at the right.
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ye-tracking software has proved that people linger the longest on the left-hand side of the screen. The top-left corner is the most valuable real estate of your entire email - it’s where the reader’s eye will be drawn first. Unless you’re sending a plain-text email, you’ll want to design a simple yet good-looking header at the top of your email. Limit yourself to four or five sections for better visual emphasis.Īlways test your emails on a variety of email clients and devices to make sure they’re rendering correctly. Use a table of contents if you have a lot to cover. Make fonts and calls-to-action (CTAs) large, clear, and easy to click on ( 46 x 46 pixels is ideal for mobile-friendly CTAs). When possible, stick to a single-column layout, and never use more than three columns.Ī vertical layout is preferred over a horizontal one. With that in mind, if you do not optimize your emails for mobile, you’re putting your whole campaign at risk. It won’t come as a surprise that the percentage of emails opened on mobile has increased 180% in the last three years alone. You don’t have to worry about the size, anymore.) (BTW, our design templates come with a preset width of 600 pixels. You never know what email client your users might be using – which means for best visibility you have to keep your emails around or under 600 pixels wide. I am sure they will give you enough food for thoughts.Ħ00 px has been almost a standard for email width in the email industry. It will give you a clear idea of the look and feel you want to convey.Īnd if you are still not sure where to start off, our email header templates are fully packed with everything you need – from content to design, so check them out before you start brainstorming. Sit down and write the copy of your email. If you don’t know what you want to include in your newsletter, it’s hard to come up with a design that best represent your idea. Never start working on the design until you are not sure what the content will be. Nothing, as long as you have a clear idea of what will replace Lorem ipsum in your design.
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It’s a long-debated question, but still worth the discussion, since the web is full of those free email templates that include Lorem ipsum only.
What comes first: email design or email content?
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